Have you ever started a website project (yours or someone else's) only to get blocked by something? Your goal was to finish the site in a weekend and it turned into two weeks or maybe even longer? This happened to me a lot when I first started web design so don't feel bad!
I couldn't help but feel disappointed because it happened to me over and over. It seemed like there was SO much I had to learn about…and it was never ending! (I still run into blocks but now I'm much better at getting past them!)
Bottom line…when learning any new skill set, you will face blocks & obstacles all the time. It’s a part of life.
You are on my email list because you have a goal to build a website for your business or build them for others.
Today, I want to talk about the 3 biggest blocks you will face when it comes to getting a website built.
Being aware of these will save you a ton of time and frustration when it comes to getting a site up and running. Make a note and focus on these so that you can start generating leads and earning the revenue you want in the fastest, most efficient way possible.
Unclear Purpose
The first block you will face in the future is being unclear about the purpose of your website. Knowing what you want the website to help you do BEFORE you build it is key.
Don't start building without a plan. Write out what you want to happen on your website and how you want your visitors to feel; include an introduction to you and your services, opt-ins, blog, etc. Creating a basic framework of what you want the site to do will help you avoid a website that doesn't help you meet your goals.
Not having a relevant content plan
The second block you will face in the future is not having a compelling and relevant content plan.
You will face this block when writing your website copy, creating email sequences and creating promotional posts for social media.
The fastest way to get around this block is to determine what your content pillars will be for your business. I always tell newbies to start with these three buckets of information:
- Your Brand Story and how you decided to start your business
- What your ideal client need to know, have and be willing to do in order to work with you (I call this the GAP)
- Descriptions of the pain & problems they have AND how your solutions helps them
Creating a purpose and a content plan will also help you avoid choosing a tool that may not be suited to your needs.
Picking the wrong tool
Knowing which tool to use is probably one of the biggest blocks there is. WordPress is the number one tool there is however, it may not be the best one for your situation.
Are you selling products and need to keep a close watch on inventory? Shopify might be your best bet. Offering multiple self-study courses? Kajabi, MemberVault or Teachable is better suited for you.
But if you're REALLY comfortable with tech and you want to use a tool that gives you the best flexibility on any kind of offer, then a self-hosted WordPress website is the way to go.
The fastest way to get around this block is to do your research or talk to a web designer who specializes in consulting on systems.
I hope that you have found this helpful!
I've gone through the exact same journey that you are on and these blockers can get time-consuming if you aren’t aware of them.
Let’s go!